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Compounding improvement, month over month.
- CRO & A/B testing
- Bi-weekly sprint syncs
- Real-time daily Slack collaboration
- Analytics narrative
- Quarterly SEO
Shopify development · Oakland, CA
We build Shopify stores
that are actually yours.
Custom theme development, UX-led design, and the integrations your business runs on — built to last, not to hand off.
Long-term partnerships
We help ecommerce brands own their Shopify platform — the store, the checkout, and every system it talks to.
Let us be your Shopify and ecommerce experts. We’ve been around the block and we’d love to share our experience with you.
How we build things 3–6mo
16,000+
Up to 36%
Two ways to build with us.
Established brands
You’ve outgrown your current setup.
You do real volume, but the theme fights your team and the apps don’t talk. We own the platform with you: discovery, UX, and integrations that work.
New & smaller brands
You’re building from the ground up.
You want a store that looks like your brand and runs fast, without a six-figure build. Whether you’re starting from scratch or rebuilding, we’d love to help.
Long-term partners,
real outcomes.
A few of the stores we’ve rebuilt, migrated, and kept growing.
Maiden Home
A long-term partnership: full-service DTC rebuild, B2B trade portal, brand refresh and analytics.Maiden Home came to us in early 2024 with a store that had outgrown its template theme. After a kickoff workshop and discovery sprints, we designed and built a custom theme. It went live in under four months.
We stayed on as their Shopify, UX and engineering team, working in sprints inside their process. We have carried a brand refresh into every page, tested the store with shoppers, and taken over its order-tracking tools.
Now we are building a trade experience for designers on the same theme.
Platform, stack & deliverables
Elysium Health
Multi-store Shopify (US + CA) with Recharge subscriptions and PostHog A/B testing.Elysium makes science-backed supplements for healthy aging. Our Shopify work began in 2023 with their review emails and a custom app that helps subscribers fix a failed payment.
A new theme came next. We launched it on the Canada store first, then brought every storefront onto it.
Today we are their resident Shopify team. We moved subscriptions to Recharge, built one campaign template for both BFCM and DNA Day, and run buy box tests in PostHog, week to week alongside Elysium's engineers.
Platform, stack & deliverables
Casa Branca
An ongoing Shopify partnership — storefront, merchandising and UX for a design-led home brand.Casa Branca sells fabric, wallpaper, furniture and antiques to home shoppers and interior designers. We have looked after its Shopify store since late 2023, and rebuilt the theme around the way Casa sells.
Every fabric colorway has its own tile, memo samples go straight to the cart, and a sofa can be previewed in the fabric you choose.
The work is ongoing, and a fuller case study is on the way.
Platform, stack & deliverables
Awe Inspired
A full Shopify rebuild — discovery, UX, theme, integrations and QA.Awe Inspired is a jewelry brand built around giving back. We first worked together in 2021. In 2023 we rebuilt AweInspired.com from the ground up, keeping their existing brand.
We began with audits of the site's speed and apps, then ran discovery and ideation workshops with their leaders, merchandiser and designers.
That became a custom UX library, new designs for every key page, and a theme their team could build pages with on their own. The site launched in September 2023, and we supported it into the next year.
Platform, stack & deliverables
The whole platform, not just the theme.
Shopify themes your team can edit without a developer.
- Built on our LUX Theme foundation, or from scratch when the project needs it
- Fast and mobile-first, working with Shopify’s native tools
- Sections and blocks designed around how your team merchandises
“Technology can be playful, thoughtful, expressive. It is a tool, from which an experience can be crafted.”
Every build starts with a process, not a template.
- Group discovery: research, journey maps, information architecture
- Wireframes and a dedicated UX library before high-fidelity design
- Clickable prototypes, with your team in the decisions
“Think before you shoot. Design before you build.”
Your store and the systems around it, telling the same story.
- Email, reviews and subscriptions: Klaviyo, Yotpo, Recharge
- Fulfillment, B2B and CRM: ShipStation, HubSpot, Monday
- Custom Node middleware when off-the-shelf falls short
“There is beauty in connection.”
Checkout is no longer a black box.
- Shipping logic and discounts that adapt in real time
- Personalized checkout upsells and loyalty
- Catalog automation, like on-sale flagging
“Coding is more creative than you think.”
Most teams ship the theme and leave.
We build — and own — everything beneath it.
Shopify Storefront & Theme (what visitors see), connected to Sections & merchandising and Checkout functions & events. Sections & merchandising (your team builds & edits), connected to Shopify Storefront & Theme and App integrations. Checkout functions & events (Shopify native), connected to Shopify Storefront & Theme and Custom middleware & APIs. App integrations (Klaviyo · Recharge · Yotpo), connected to Sections & merchandising, Data & analytics and Custom middleware & APIs. Custom middleware & APIs (Node · B2B · CRM), connected to Checkout functions & events, Data & analytics and App integrations. Data & analytics (Insights to iterate), connected to App integrations and Custom middleware & APIs.
How we build things.
- Step 1
Discover
Group discovery with your team: research, journey maps and information architecture. The big decisions get made here.
- Step 2
Design
Wireframes and a UX library first, then high-fidelity design and prototypes your team can react to.
- Step 3
Develop
Theme build on Shopify, integrations, QA and launch. Then we stay on.
The best work doesn’t end at launch.
We don’t hand off and disappear. Most clients stay for years.
Join our constellation
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We own the platform; you drive the direction.
- Full platform ownership
- Roadmapping & reporting
- Weekly sprint syncs
- Working SLA on response times
- Custom & AI builds
Customscoped per engagement
A senior team embedded in a complex, multi-store platform.
- Everything in Strategic Partner
- Multi-store, B2B & international
- Priority SLA: under 4-hour response
- On-call for launches and peak season
- Security & compliance reviews
Smaller brand? .
Start with one project
Not ready for a retainer? These fixed-scope projects are a good way to get to know us.
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Technical SEO, accessibility, analytics and Core Web Vitals, in one prioritized report.
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A WCAG 2.2 audit, keyboard and screen-reader testing, and a remediation roadmap your team can work through.
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Five days with your team: map the problem, sketch, decide, prototype and test with real customers.
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Discovery, wireframes, a UX library and high-fidelity Figma design for a new store or a key flow.
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One focused fix or feature, scoped together up front. The easiest way to see how we work.
Coming soon
Start with the LUX Theme.
Our Shopify theme, designed from the editor’s side of the screen: simple sections for the everyday and a flexible layout core underneath, in one editor your team learns once. It’s not quite ready yet. Tell us you’re interested and we’ll bring you in early.
The editor is the product
Built for the people who update the store every week, not only for launch day.
Simple and deep
Presets for everyday updates and a flexible layout core, in the same editor.
Learn it once
Settings mean the same thing everywhere, so skills carry across the whole store.
Built for what’s coming
AI can compose LUX sections, and everything stays editable by your team.
“Design is happening, whether you choose it or not.”
Feet on the ground, eyes on the stars
Tell us about your store.
We’re not the right fit for a quick theme swap. If you want a team that thinks about your store, let’s talk.